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Public enterprise working for the happiness of all through tourism, JTO

jeju tourism organization

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Introduction

Management Philosophy
“Development of the local economy, advancement of the Jeju tourism industry, and improvement of residents’ wellness”
Vision
“To become a globalized public enterprise and a value creator in Jeju tourism”
Global Tourism Value Creator
Core Value
Professionalism Creativity Customer Satisfaction
Management Objectives for 2012
  • 2 million foreigners & 4 trillion KRW gross income
  • 46 billion KRW sales in the JTO designated duty free shops
  • To be selected as an ‘Excellent Public Enterprise’ in the regional public corporate management evaluation
Intermediary Strategic Goals
  • Implementation of efficient management system
  • Business diversification for self-sustaining ability
  • Integrated marketing for global public relations
  • Leader of paradigm change for tourism products